FOR IMMEDIATE RELEASE
July 23, 2009
A new film on the Appalachian Mountain Club’s (AMC) Maine Woods Initiative recently won three prestigious awards in the 30th annual Telly Awards, an international competition that recognizes the best work of the most respected ad agencies, production companies, television stations, cable operators, and corporate video departments in the world.
The honors were awarded to Boston-area video producer, DigiNovations, which created the videos to tell the story of the Maine Woods Initiative, launched by the AMC in 2003 as an innovative approach to land conservation that combines outdoor recreation, resource protection, sustainable forestry, and community partnerships in the 100-Mile Wilderness region. The initiative seeks to address the ecological and economic needs of the Maine Woods by supporting local forest products jobs and traditional recreation, creating new multi-day recreational experiences for visitors, and attracting new nature-based tourism to the region.
The documentary film was honored in three different categories. The film won Bronze Telly honors for Nature/Wildlife Productions and for Charitable/Non-Profit Productions. The videography of DigiNovations Director of Photography, Bill Charette, was also honored with a Bronze Telly for Cinematography/Videography. The AMC film submitted was the first in a series of films that DigiNovations has produced documenting the club's multifaceted conservation effort in Maine's 100-Mile Wilderness region. The film was produced by Bob Roche and edited by Mike Chapman.
“DigiNovations did an absolutely magnificent job of bringing the Maine Woods Initiative to life through stunning footage of the 100-Mile Wilderness region and insightful interviews with those involved first-hand in this ambitious effort. The natural beauty of the area really comes through in the video, as does the unique recreational experience provided by our Maine wilderness lodges,” said Walter Graff, AMC Deputy Director and leader of the conservation project.
"Great documentary storytelling requires relevant and important subject matter, and the story of the AMC's Maine Woods Initiative is one of the great conservation stories of our time," said DigiNovations Executive Producer Michael Kolowich. "We felt extraordinarily privileged to have been the ones to bring the experience of the Maine wilderness to thousands of viewers, both in public showings and on the World Wide Web."
The video can be viewed at www.outdoors.org/mainewoods, where various segments explore such aspects of the Maine Woods Initiative as the visitor experience at AMC’s Maine wilderness lodges, the natural resources and recreational opportunities in the region, sustainable forestry efforts, AMC’s commitment to education and helping local schoolchildren get into the outdoors, and the organization’s long-term vision for the initiative. Additional information on AMC’s Maine Woods Initiative is available at www.outdoors.org/mwi.
Founded in 1876, the Appalachian Mountain Club is America’s oldest conservation and recreation organization. With more than 100,000 members, advocates, and supporters in the Northeast and beyond, the nonprofit AMC promotes the protection, enjoyment, and stewardship of the mountains, forests, waters, and trails of the Appalachian region. The AMC supports natural resource conservation while encouraging responsible recreation, based on the philosophy that successful, long-term conservation depends upon first-hand enjoyment of the natural environment.
DigiNovations is an award-winning creative video production company based in Concord, Mass. It specializes in corporate and institutional documentary films and corporate video production, and on the design and management of online video and internet TV channels. In conjunction with ChannelOne Marketing Group (www.channelonemarketing.com), the company helps organizations get more value from their video investments by creating, distributing, and marketing business videos using new media and social networking vehicles. The company also publishes the "Web Video Expert" blog on the World Wide Web.
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