This site, www.outdoors.org, and related subsites, such as White Mountain Guide Online, Kids Outdoors, and Outdoors Rx, are owned and operated by the Appalachian Mountain Club (AMC). Your privacy on the Internet is of the utmost importance to us. At the AMC, we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.GATHERING AND TRACKING OF INFORMATION
The AMC gathers two types of information about users:
The AMC Gathers User Information In The Following Processes:Optional Voluntary Information
We offer the following free services, which require some type of voluntary submission of personal information by users:
The AMC may track and catalog the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
Cookies and Web Beacons
receive information from our website and elsewhere on the internet and use that
information to provide measurement services and target ads. You can opt-out
from the collection of web viewing data for interest-based advertising and
other applicable uses, by some or all of the participating companies, at www.aboutads.info/choices.
USE OF INFORMATION
It is our intention to send only e-mail communications that will be useful to you and that you want to receive. When you join the AMC, renew your membership, make a reservation, take action through the Conservation Action Network, or register for a program and provide your email address, we may contact you via e-mail to provide information about conservation issues and update you on AMC activities and promotions that may be of interest to you. If you are a member of one of our e-newsletters, we may invite you to join other AMC e-newsletters.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards, and forums. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. The AMC never shares e-newsletter mailing lists with any third parties, including advertisers, sponsors or partners. except in very limited circumstances as explained in Sharing of Information below where a third party service is only permitted to use information to provide a service to AMC or a service or product to a site user.
We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We may track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.
The AMC creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don't track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked on their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
SHARING OF THE INFORMATION
The AMC does not sell or exchange email addresses. In some instances, we use third-party companies to help us provide products and services to you, like a service that sends out our emails and e-newsletters or an order fulfillment house. In those instances we need to share your email address with them. We require that those companies use the information only to deliver the specific product or service they are contracted to provide.
In some cases, we use a third-party email service provider to send emails. The service provider is prohibited from using your email address for any purpose other than to send AMC-related email. Every time you receive an email newsletter, you will be provided the choice to opt-out of future emails by following the instructions provided in the email.
When you become a member of the AMC, we do not share your phone number with other organizations. Some information on our membership lists, such as your name and physical street address, may be rented or exchanged on a reciprocal basis with other organizations This policy applies whether you apply for membership through our website or through other means. If you do not want your name exchanged or rented, please email or call Member Services at firstname.lastname@example.org or 800-372-1758 and let us know you want your name removed from the AMC's list. You can also write: Mail Preference Service, Direct Marketing Assoc., Box 643, Carmel, NY 10512, or call 212-768-7277 and ask that your name be removed from all mailing lists. We use third-party companies to help us provide products and services to you. In those instances we need to share your personal information with them. We require that those companies use the information only to deliver the specific product or service they are contracted to provide.
We may release personal information if required by law, for example, to comply with a court order or subpoena.
We give users options wherever necessary and practical. Such choices include.