I Brake for AMC: A Car-centric History of AMC Membership Swag

Thanks to hats, shirts, fleece tops, water bottles, patches, pins, and more all bearing the organization’s logo, AMC members wear their club pride on their sleeves. But you’ll never see one of the most iconic pieces of AMC swag on the trail: car window decals.

In the mid-1900s, AMC provided metal insignias that members could bolt to their cars. Though popular, these placards proved difficult to fasten to modern vehicles, so in 1964 the club placed its first order of window decals and sent them out with membership renewal notices. The white-and-green stickers remain a fixture in trailhead parking lots to this day.