In 2002, AMC embarked on the Maine Woods Initiative, a multi-pronged strategy for land conservation that combines outdoor recreation, nature-based tourism, and ecological protection. Through this endeavor, AMC has:
The Appalachian Mountain Club is an approved non-profit partner of 1% for the Planet, a global organization that connects individuals and businesses to environmental non-profits they can donate to and support. As a contributing business member of 1% for the Planet, Maine Beer Company selected the AMC as their December 2017 non-profit focus. This feels like a natural partnership given our shared emphasis on Maine conservation efforts and ties to advocacy work around the Katahdin Woods & Waters National Monument. Maine Beer Company has supported the new national monument through a big advocacy push and created the Woods & Waters beer to celebrate its designation.
“In a state whose economy is increasingly defined by tourism we recognize the importance of supporting land conservation, nature-based tourism, and community partnerships, all of which are central to the AMC.”, said Maine Beer Company in their press release.
To celebrate our shared focus on protecting the environment and encouraging people to get outdoors, AMC and Maine Beer Company will be hosting eight tap take-overs across our region. A portion of the proceeds from each of these events will benefit AMC’s conservation work. Join us for a tap take-over at:
“Do what’s right. Make great beer. Have fun.”
Maine Beer Company’s mission statement hangs in their Freeport, Maine brewery and outlines their business and brewing philosophy. Founding the company in 2009, David & Daniel Kleban wanted to prove that you could run a business while still doing what’s right. In addition to donating 1% of their profits to the 1% for the Planet organization, MBC has shown a great commitment to environmental sustainability. From powering their brewery off of renewable energy sources, to sourcing their ingredients from local companies, Maine Beer Company is living up to their company’s slogan.