July/August 2014 Archives - Page 4 of 4 - Appalachian Mountain Club

July/August 2014

Our region’s increasing demand for energy is exacting a toll on places valued for recreation, and AMC recently launched a campaign to encourage members to curb their energy use. Dubbed the “Cleanest Energy” campaign, the effort is built on the premise that the cleanest energy is energy not used. While the Northeast is transitioning away…

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AMC’s strategic objectives set us on a new, transformative path, with a focus on broadening our constituency, reaching more kids, and demonstrating leadership in conservation and recreation throughout our region. As organizations change, it is good to assess whether an organization’s “brand,” or image, is consistent with, and a contributor to, that change. Last year…

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