Part of an ongoing series of Northeast-based gear manufacturers.
The ingredients for a Redd energy bar read like a hit list of in-vogue superfoods—chia, acai, quinoa, goji, yerba mate—plus several of their lesser-known superfood friends, like maca, schizandra, and mangosteen. Mash ’em all up together, add a few other ingredients, and you’ve got a powerful 2-ounce, 240-calorie slice of power complete with 10 grams of plant-based protein and a bonus shot of caffeine (thanks to the yerba mate). And they’re gluten free and vegan to boot.
Redd is based in Portland, Maine, and hews from college-kid-gone-hungry cloth. As you can read in the amusing backstory, the precursor to today’s bars were a “bar-ish” concoction that the company’s founder sold out of his backpack and called “Rawgasms.” Eventually Rawgasms became Redd and its initial offering—chocolate brownie—launched back in 2014. Today the company offers a line-up of five different flavors: chocolate, mint chocolate, oatmeal, peanut butter, and the just-introduced salted caramel.
Now there are a gazillion energy bars on the market these days—and I’ve tried many of them—but Redd bars have a leg up in my book because of their Maine provenance, their overwhelmingly positive reviews for taste and texture (see here, here, and here), and the extra zip that comes with a little caffeine (it’s not much—around 40 grams, or less than a cup of coffee—but that’s more than just about any other bar out there.)
Price-wise, Redd bars run around $3 per bar, on the higher end of the energy bar price spectrum, though you can get them on Amazon for around $2.50 per bar. The bigger challenge is finding them in your local stores—REI doesn’t yet carry them, for example—although the company’s web site does provide a location finder for venues that currently have the bars on offer.
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