Made in Maine: Redd Energy Bars

April 9, 2018

Part of an ongoing series of Northeast-based gear manufacturers.

The ingredients for a Redd energy bar read like a hit list of in-vogue superfoods—chia, acai, quinoa, goji, yerba mate—plus several of their lesser-known superfood friends, like maca, schizandra, and mangosteen. Mash ’em all up together, add a few other ingredients, and you’ve got a powerful 2-ounce, 240-calorie slice of power complete with 10 grams of plant-based protein and a bonus shot of caffeine (thanks to the yerba mate). And they’re gluten free and vegan to boot.

Redd is based in Portland, Maine, and hews from college-kid-gone-hungry cloth. As you can read in the amusing backstory, the precursor to today’s bars were a “bar-ish” concoction that the company’s founder sold out of his backpack and called “Rawgasms.” Eventually Rawgasms became Redd and its initial offering—chocolate brownie—launched back in 2014. Today the company offers a line-up of five different flavors: chocolate, mint chocolate, oatmeal, peanut butter, and the just-introduced salted caramel.

Now there are a gazillion energy bars on the market these days—and I’ve tried many of them—but Redd bars have a leg up in my book because of their Maine provenance, their overwhelmingly positive reviews for taste and texture (see here, here, and here), and the extra zip that comes with a little caffeine (it’s not much—around 40 grams, or less than a cup of coffee—but that’s more than just about any other bar out there.)

Price-wise, Redd bars run around $3 per bar, on the higher end of the energy bar price spectrum, though you can get them on Amazon for around $2.50 per bar. The bigger challenge is finding them in your local stores—REI doesn’t yet carry them, for example—although the company’s web site does provide a location finder for venues that currently have the bars on offer.

Support your Northeast-based gear companies! Here’s the complete list to date.


Search AMC Outdoors and Blogs

Search for:

Matt Heid

Equipped blogger Matt Heid is AMC's gear guru: He loves gear and he loves using it in the field. While researching several guidebooks, including AMC's Best Backpacking in New England, he has hiked thousands of miles across New England, California, and Alaska, among other wilderness destinations. He also cycles, climbs, and surfs.