They’re the headset-sporting heroes who unlock memorable outdoor adventures for anyone who’s eager—AMC members and otherwise. We know them by their warm and welcoming voices, answering our urgent questions and asking us how many beds we need or whether anyone in our group has dietary restrictions. A lot has changed since guests had to mail…

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Many American families approach the snow and cold of winter as something to be endured, even feared. Scandinavian families, on the other hand, approach the cold as something to be embraced and enjoyed, and they even have vocabulary for it. The Danish word hygge, pronounced hoo-guh, describes the pursuit of joy and coziness, even when…

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1. YOP AT 50 AMC’s Youth Opportunities Program (YOP), an initiative that ensures meaningful outdoor experiences for youth, closed out its 50th year with fall celebrations in New York City and Boston. The approximately 200 people who attended YOP’s New York celebration at the Central Park Boat House on September 20 were treated to gorgeous views…

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They could’ve joined the Peace Corps, launched a nonprofit, or run for office. Instead, they founded outdoor brands in which social and ecological stewardship permeates every product line and business decision, and where serious profits convert to social progress. Consider them next-generation enviropreneurs, taking up the charge led by their godfather, Yvon Chouinard. In mingling…

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