With our members and friends as our inspiration, we’re bringing a new look to AMC in 2019.

The brand direction glimpsed here is all about what it really means to be outdoors, in every sense of the phrase.

We’re pledging a warmer welcome, a clearer purpose, an even stronger mark in the name of conservation and recreation, and fresh perspectives on the same great AMC you already know and love.

We’re everybody’s AMC. HERE’s TO LOOKING AND ACTING the part.

What’s next?

Later this year you’ll see an all new outdoors.org with the tools you need to get where you want to go. A stunning new look for our award-winning AMC Outdoors magazine, beginning with the Summer 2019 issue. Fresh, top-quality merchandise in our digital and destination storefronts. And behind the scenes, a redoubled commitment to ease and personalize your experience all throughout the AMC community.

Your feedback is always welcome.

Let us know how we’re doing. And how you’re doing.

Gear up! New designs available now in the AMC store.

Future Tee


Nalgene 32oz


Be Outdoors LS


4K Tee